Doom and Gloom! Not so fast buddy…
Tuesday, November 18th, 2008A few weeks ago, the Audio Engineering Society (AES) held their annual gathering of audiophiles, industry types, and music nerds in San Francisco, and some amazing gear was demoed, reviewed and drooled over. There were also some amazing panels with inspiring speakers discussing the future of our business. Despite all of the weird stuff happening with the economy, and everyone thinking that the music biz is in the toilet, a positive message came about. It seems that, much like the economy, all of the glut and greed of the record industry has caught up to the people calling the shots, and now there are consequences for poor judgment.
Fortunately, the one consequences is that an artists’ career can be controlled by the artist. You no longer need a massive distro deal to get your music heard across the country (or globe). You just need about $35 and about an hour of time, and BOOM you are set up with about 40 digital music stores, and your music is available anywhere. That’s really not the news, though. We have all known about he wonders of CD Baby and iTunes for quite some time now. The new issue is that since anyone can do it, everyone is doing it and the market is flooded with content.
However, industry-types have noticed the rising waters, and many are well prepared. Have a look at Chris Stone’s keynote speech (bulletin points) at the AES conference. Looks like he found some answers…
Feel free to give us a call…