Caution! Large amounts of Buzzwords to follow!

Listen, I know this isn’t a politicin’ site, but I just want to point out what Mr. Obama is up to. I think all of us should take note of how he is using social networking to get to the top of the popularity contest.

In a recent article at Wired.com (click here for the article), Sarah Lai Stirland writes:

” The use of technology like blogs, mass texting and online phone banks has been key to Sen. Barack Obama’s surprise sweep of recent primaries.

The Illinois senator’s campaign has been making use of a range of technologies — from ringtones to SMS — to inspire Obama-mania. And it’s working. Obama’s recent parade of victories in the primaries has given him a slight lead over Sen. Hillary Clinton for the Democratic presidential nomination.”

Granted, I know that he has a huge army of free laborers (street team, anyone????) working for him, but this whole concept can be scaled back and applied to artists trying to get the ears and eyeballs of potential fans. Blogging and Text messaging are tools that have been around for a while, but only a few bands have tried them. Heck, Obama is even getting his fans to create YouTube clips that go viral!

Broadtexter(.com) is a great (and free for a while) texting widget that you can embed into your MySpace or website, and fans can sign up to be on your text list so that they get your text updates for shows.

Blogging, well, there is no mass blog program that I know of (yet), but there are sites where you can find many of the active music blogs out there, and the authors of these blogs are really easy to contact. Ask them if they want some free music, and in exchange for your album ask them to write a review for you. This is something we have been doing at the UnLabel for a while with great success.

The music business is no different than the political business…it is just a popularity contest, and the spoils usually go to the most creative, relentless, and resourceful candidate, even if they are not the most qualified (no dig intended).